I've been growing the same SaaS product since 2018. I write about growth work that actually works and the AI agents I build with.
Mert Aktas is Head of Marketing at UserGuiding, where he has led marketing and growth since 2018.
Selected work
- Worst Onboarding Ever: A browser game Mert Aktas vibe coded: five levels of the worst (but real) onboarding patterns in SaaS. More than 20,000 people played it, and readers' horror stories became levels in the sequel.
- Generative UI Check-up: A two-minute check of how ready a product's screens are for generative UI, designed for UserGuiding's partnership with Soft Commitment.
- Product Phases: A free product-launch guide written with Product School: finding the problem, aligning teams, building buzz, launch checklist, onboarding.
- UserGuiding MCP Server: The launch article for asking your AI tools questions about your own users.
Selected writing
More about Mert Aktas
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